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REAL ESTATE MARKETING ON SOCIAL MEDIA
It seems like everybody is offering advice on real estate social media marketing these days. Beware though: Not all advice is created equally. Sure, "post great pictures" is definitely good advice, but if you really want to build your brand and get leads on social media, you're going to need more... well, everything.
Win In the Competitive Real Estate Marketing Space with Realtors
We're a real estate social media marketing agency that specializes in helping real estate agents build their brand across social media, attract new clients, and sell more homes. We'll do this by leveraging all major platforms and executing an effective marketing strategy, leading your company to the top.
1. Focus on Variety & Be Your Authentic Self on Instagram
"Social media marketing regarding real estate is something that I've been focusing heavily on. What I've learned from some of the most successful real estate agents is to have a good Instagram account, you need variety. They don't hit anybody over the head with listing after listing or boring real estate facts. It's a very balanced page between life, interests, and real estate. All the posts are very tasteful, and give the viewer insight as to who that real estate agent is as a person. Balance it with good real estate photos and tips, as well as behind-the-scenes videos of you doing different activities (including staging a house, doing an interview, doing a tour, and so on). The most important factor in all of this is that you have to be authentic self in your posts."
2. Get a Boost From the Pros to Supercharge Your Social Media Marketing
3. Focus on Authenticity, Engagement & Thought Leadership
Authenticity: It's not just about pretty pictures. Strike a balance between polished, beautiful photography and the behind-the-scenes gritty details (e.g., sweeping the floors to prep for an OH, painting walls, and so on). It helps tell the story of how you arrived from point A to point B.
Engage: Reply to comments on your posts. Get your followers to engage by asking them questions like, 'White Marble or Black Granite?' Hearing from your followers helps you better understand what content to post in the future.
Thought leadership: Showing your listings or parts of the neighborhood is always great, but here is your time to shine as a thought leader and expert. Why is one apartment layout better or worse than the other? What are some unique parts of the neighborhood? As the agent, you are the expert, and it is important to remind your followers of that.
Services : We Connect The Dots So You Don’t Have To 👇👇👇
~Professional Drone Video
~Market Your Listing on ALL Social Media Platforms
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*FREE 30Min Social Media Training *
Call Us Today 📲📲 657-247-6216
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WHY GETTING YOUR BRAND OUT THERE THE PROPER WAY IS IMPORTANT
Many Agents are in the midst of growing their use of technology That's crucial, because it's a way of life for so MANY would-be BUYERS & SELLERS, particularly those who are? Generation Y? millennials- The largest group of homebuyers, at 31 percent. The National Association of Realtors report indicates? Generation Y? homebuyers are doing their home searching online or through mobile devices prior to reaching out to an agent.
A fast-Growing group of millennial homebuyers who are likely to refer you to their friends.
Be Consistent: you have to be the same across all mediums
Build a UNIQUE online presence: Be sure that your website looks modern and includes updated data. Always keep your audience in mind. Using social media is just as much about listening and engaging in other conversations as it is about posting your own.
If you have a strong online presence, which includes social media, you can build your brand there as a way to STAND OUT.
Social X Digital Marketing's vision is to help Real Estate Agents become top producers in Southern California.
Harvesting leads that convert to sales is our BEST practice! We don't simply tout exposure, we promise real results!
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Tel: (657) 247-6215
Tel: (909) 845-1637
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